College Face-Off

The College Face-off: Social Media for Social Good

College Students compete for the crown of social media kingpin while helping local nonprofit organizations.

 Friday, September 16, 2-5pm

Microsoft NERD – 1 Memorial Dr, Floor 1, Cambridge, MA

The College Face-off: Social Media for Social Good is a Boston-based intercollegiate challenge aimed towards developing marketing strategies to help non-profit organizations. Participating students will be able to learn and solve real world challenges, as well as showcase their marketing knowledge and skills.

Each team of students will represent their university and will be given a specific non-profit to work with. These teams will then research company challenges and work towards developing an overarching integrated strategy appropriate for the organization’s culture and needs. All teams will present their final strategy to a panel of judges consisting of marketing professionals in the area, with three finalists determined based on the creativity, plausibility, and effectiveness of their strategy. In the spirit of social good, the Grand Prize winning team will win a cash prize donation to the non-profit they are paired with.

The College Face-off aims to get students interested in the world of marketing.  By participating in this challenge, students not only get a chance to do work for social good, but they also gain the opportunity to network with professionals in the area and will receive valuable experience in developing their own marketing skills.

We’d also like to thank our judges participating in the event:

Michael Bourne, SVP and Group Director for Mullen’s Social Media Practice

Eric Andersen, Senior I/T Architect and Consultant for IBM Global Services

Stacey Howe, Head of Digital Marketing, New Balance

Mike Lewis @bostonmike, VP marketing from Awareness

Donna Tocci, VP, Group Director, Social Marketing for Digitas

Registration for College Challenge:


2 Responses to “College Face-Off”

  1. Mark O'Toole September 16, 2011 at 11:23 am #

    Looking forward to seeing the great ideas from the students today.

  2. Rose Coveney (@graphixcat) August 31, 2011 at 3:55 pm #

    Congratulations! This is such a fabulous idea and I do believe we have the power to change the world for the better! Please let me know if there is anything I can do to help! 🙂 🙂

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